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Queue Management

Research and experience have shown that customers will often leave a store without making a purchase rather than stand in a long or slow moving check-out line. Despite advancements in technologies designed to decrease wait times, queue management remains a challenge for every retailer. The universal truth is that when queues are not managed well, the result is unhappy customers, lost sales, lower customer satisfaction, and loss of loyalty.

When, where, and how long a customer waits in a retail store, whether it's at a deli counter, a fitting room, at the point-of-sale, or the customer service desk, has a significant impact on customer satisfaction, sales volumes, and customer loyalty.

Retailers have been trying to measure and manage queues and customer wait times for years. Historically this has required the use of expensive, inaccurate, and unreliable methods such as entrance/exit traffic counters, industrial engineering studies, and customer satisfaction surveys.

Despite all these efforts, today's retail shoppers remain largely dissatisfied with their shopping experiences. The good news is that the answer to the problem is already right there in the store. The trick is to collect and report that information in a way that can be acted upon.

Improve Queue Management with Retail Video Analytics

Today's leading retailers are using Real.Suite™, an innovative video analytic solution from SCOPIX, to measure and manage queues, wait times, and service staffing execution. The result is a quick and compelling ROI in the form of increased sales, enhanced profits, stronger loyalty and a significant increase in customer satisfaction.

The key to successful queue management is providing timely, accurate and actionable information on traffic flow, queues and wait times to store personnel, regional managers and executives, so they can take immediate corrective action. Real.Suite from SCOPIX provides critical information to retailers, allowing them to monitor, measure, and manage the customer experience across the entire store.

The result is a clear understanding of everything impacting the customer experience, including:

Traffic in and out of the store
Queue length by specific customer service location
Shopper wait times by specific customer service location
Unique insights into shopper queuing behavior by service location
Staffing execution at customer services areas

A queue management solution from SCOPIX allows retailers to immediately see and correct potential issues with queue management and customer satisfaction before they ever become an issue to the customer. This proactive management of customer engagement translates to increased sales, enhanced profits, stronger customer loyalty, and increased customer satisfaction.

To learn how you Retail Video Analytics can help you improve your queue management, contact us at 1-650-295-0450 or send us an email at JLIB_HTML_CLOAKING .