The Challenge of Compelling Customer Engagement
Research shows that in-store engagement is a critical component of every customer experience. Research also shows that compelling and timely customer engagement is a challenge for almost every retailer and presents one of the largest opportunities for sales growth and increased customer satisfaction.
The challenge of compelling customer engagement holds true in every segment of retail, including specialty, grocery, hard goods, convenience, drug, department and mass merchandise. Engagement with store employees, in-store marketing, merchandise and even customer-focused store technology impacts the retail experience in a number of ways.
Typical metrics include:
- Percentage of customers engaged
- Time to engagement
- Length of engagement
- Overall quality of engagement
Each of these factors has a significant impact to retail sales, brand loyalty, and customer satisfaction.
Retailers have been trying to measure and manage this fundamental factor, engagement, for a long time. Historically, this has required expensive, inaccurate, and unreliable methods that have relied on subjective and inconsistent data.
Improving Customer Engagement with Retail Video Analytics
Today's leading retailers are using Retail Video Analytics from SCOPIX to accurately measure and manage in-store customer engagement and are seeing quick and compelling returns. As a direct result of the actionable data provided by the SCOPIX solution, retailers are driving higher sales, enhancing profits, building stronger loyalty and increasing customer satisfaction.
With SCOPIX Real.Engagement™ retailers and manufacturers finally have a solution that provides them with a shopper-focused perspective and allows them to maximize employee action where it matters, in the store. The result is a clear understanding of everything impacting the customer's experience, including:
* Number and percentage of customers engaged
* Time to engagement and length of engagement
* Most importantly, the impact of store engagement
This rich and actionable information has a 98% or greater accuracy rate and can be monitored in-store or remotely by authorized employees. The SCOPIX Real.Suite™ provides a leading edge set of in-store analytics to address and improve the customer experience, increase shopper satisfaction and drive higher sales.
For more information on how you can improve in-store customer engagement, contact us at 1-650-295-0450 or send us an email at JLIB_HTML_CLOAKING .
Downloads
Research Paper- Measuring the Effect of Queues on Customer Purchases
