Specialty retailers are facing increased competition from high-end mass merchants, revamped department stores, and next generation online retailers who are building brand loyalty based on the ultimate in convenience. So how does a specialty retailer build and maintain loyalty when designer brands are no longer exclusive and pricing is transparent? The way it always has – by offering a unique customer experience.
Several independent studies have shown that happy customers tend to stay loyal and buy more, while dissatisfied customers simply take their money elsewhere. The keys to customer satisfaction are nothing new:
- Provide helpful and consistent service throughout the customer visit
- Keep point of sale and service lines short and moving fast
- Make sure that high demand items are in stock and promoted properly
What is new are the tools to help you get it right every time, in every store.
Real.Suite™, a retail video analytics solution from Scopix, allows specialty retailers to monitor, measure, and manage the in-store customer experience to ensure that customers consistently receive the unique experience that is so critical to specialty retailers. It provides real-time actionable data on customer engagement, point of sale and service wait times, and merchandising and promotional execution. Executives, Regional Managers and Store Personnel can now make timely and informed decisions to improve in-store performance.
Unlike other solutions that use back end models or subjective data, SCOPIX delivers real-time performance metrics from the customer’s point of view. Delivered via a Software as a Service (SaaS) model, Real.Suite leverages equipment that is usually already in the store to provide immediate results and a quick ROI.
If you are a specialty reatiler looking to get more out of each customer visit, contact us at contact us at 1-650-295-0450 or send us an email at JLIB_HTML_CLOAKING .