Hard Goods

When times are tough, purchases of durable goods are often delayed and competition in one of the toughest retails sectors gets even tougher.

Fickle customers expect excellent customer service and when they are not happy with their shopping experience, they will take their business elsewhere – and it’s not like they will be buying another washer and dryer next month. Once you lose them, they are usually gone for good.

Figuring out what shoppers want from Hard Good retailers is easy – it’s the same thing they want from every other retailer:

• Customers want and expect to be engaged and assisted throughout the buying process. In fact, when it comes to complicated or large item sales, engaging the customer is even more critical for turning shoppers into buyers.
• Customers don’t want to wait in a long line at checkout, pick up points, or service desks.
• Customers expect popular brands to be in stock and will quickly choose another retailer if you don’t have what they want.

Hard Good retailers who can provide a consistently positive customer experience have a leg up on their competitors, and these days you want every advantage you can get.

Real.Suite™, a retail video analytics solution from SCOPIX, allows hard goods retailers to monitor, measure and manage the in-store customer experience to ensure that every customer has a positive shopping experience.  With real-time, actionable data on customer engagement, point of sale and service wait times, and store execution, regional and store level managers can make timely, high impact improvements that directly affect customer satisfaction and loyalty.

Unlike other solutions that use back end models or subjective data, SCOPIX delivers real-time performance metrics from the customer’s point of view.  Delivered via a Software as a Service (SaaS) model, Real.Suite leverages equipment that is usually already in the store to provide immediate results and a quick ROI.

If you are a Hard Goods retailer looking to get more out of each customer visit, contact us at 1-650-295-0450 or send us an email at JLIB_HTML_CLOAKING to learn more.