Grocery and Drug Stores
Competition in the grocery and drug store segments is at an all time high and loyal customers are worth fighting for. But how do you earn and maintain loyalty with today’s fickle shoppers who are willing to switch stores to suite their immediate needs?
The answer is to maximize the customer experience in your stores. Studies have shown that happy satisfied customers buy more and dissatisfied customers take their business elsewhere.
These same studies show that the key areas that impact the shopper’s experience the most include:
- The quality of customer service throughout the store
- The length of time they have to wait in checkout lines or other queue
- The availability of high demand and promotional items
Grocery and drug stores who improve their performance in any of these areas increase basket size, build stronger loyalty and drive greater profits.
Real.Suite™, a retail video analytics solution from SCOPIX, allows grocers to monitor, measure and manage the in-store customer experience and ensure that the needs of their customers are being met. With real-time, actionable data on customer engagement, point of sale and service wait times, and merchandising and promotional execution, regional and store level managers can make informed decisions to improve performance.
Unlike other solutions that use back end models or subjective data, SCOPIX delivers real-time performance metrics from the customer’s point of view. Delivered via a Software as a Service (SaaS) model, Real.Suite leverages equipment that is usually already in the store to provide immediate results and a quick ROI.
If you are a grocer or a drug store that is looking to get more out of each customer visit, contact us at 1-650-295-0450 or send us an email at JLIB_HTML_CLOAKING to learn more.