Traditional department stores are making a comeback. Once under siege from mass discounters, online stores and specialty shops tuned in to the tastes of younger shoppers, many had written off department stores. However several department stores, including a few of the old guard, have reinvented themselves and are making a comeback.
While this is great news, the battle for customer attention and loyalty still has to be fought everyday. It turns out that providing a great shopping experience is still the key to keeping customers satisfied and converting shoppers into buyers.
The following three factors have stood the test of time when it comes to providing a great customer experience:
* Make sure customer are greeted when they enter and they are engaged through the shopping process.
* Keep customer wait times as short as possible. At the point of sale, at customer service desks, and in all service-based department, such as shoes and cosmetics.
* Make sure high demand products are in stock and that promotions are executed according to plan.
None of these are new to one of the oldest segments in retail. What is new, are the tools that are now available help you get the most out of every customer visit, every time.
Real.Suite™, a retail video analytics solution from SCOPIX, allows department stores to monitor, measure and manage the in-store customer experience and ensure that the needs of their customers are being met. With real-time actionable data on customer engagement, point of sale and service wait times, and merchandising and promotional execution, executives, store managers, and department personnel can make informed decisions to improve performance across the entire store.
Unlike other solutions that use back end models or subjective data, SCOPIX delivers real-time performance metrics from the customer’s point of view. Delivered via a Software as a Service (SaaS) model, Real.Suite leverages equipment that is usually already in the store to provide immediate results and a quick ROI.
If you are a grocer looking to get more out of each customer visit, contact us at 1-650-295-0450 or send us an email at JLIB_HTML_CLOAKING to learn more.