There is nothing easy about convenience.
Shoppers now expect a traditional retail experience at convenience stores and will hold you to that standard, or shop elsewhere if dissatisfied. Super stores and grocery chains have extended store hours and have eroded the after-hours time slots once dominated by convenience stores.
Grocery and Drug Stores
Competition in the grocery and drug store segments is at an all time high and loyal customers are worth fighting for. But how do you earn and maintain loyalty with today’s fickle shoppers who are willing to switch stores to suite their immediate needs?
The answer is to maximize the customer experience in your stores. Studies have shown that happy satisfied customers buy more and dissatisfied customers take their business elsewhere.
Specialty retailers are facing increased competition from high-end mass merchants, revamped department stores, and next generation online retailers who are building brand loyalty based on the ultimate in convenience. So how does a specialty retailer build and maintain loyalty when designer brands are no longer exclusive and pricing is transparent? The way it always has – by offering a unique customer experience.
When times are tough, purchases of durable goods are often delayed and competition in one of the toughest retails sectors gets even tougher.
Fickle customers expect excellent customer service and when they are not happy with their shopping experience, they will take their business elsewhere – and it’s not like they will be buying another washer and dryer next month. Once you lose them, they are usually gone for good.
Traditional department stores are making a comeback. Once under siege from mass discounters, online stores and specialty shops tuned in to the tastes of younger shoppers, many had written off department stores. However several department stores, including a few of the old guard, have reinvented themselves and are making a comeback.